• US$160

• 62 designs

• 20 designers

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Logo Design Brief

"MD Omics" Is a company that will be selling an advanced laboratory interpretation service to 'investigative' physicians (think Dr. House wannabees - ha!) . With Metabolomics we can analyze one blood draw that measures >1100 substances in the blood to see the whole body biochemical functioning at one time. I attach a metabolic map... every dot on this map has a value and we can see where biochemistry is flowing. Our product lets doctors see "The Forest and the Trees" of biochemical health.
This amount of data available overwhelms doctors... SO... Our business is to make the complex actionable. We provide interpretation for these complex sets of data.
The name of the company is MDOmics - but an impled space may be needed to separate in the mind the MD from the Omics. MD stands for medical doctor, "Omics aims at the collective characterization and quantification of pools of biological molecules that translate into the structure, function, and dynamics of an organism or organisms."
Colors need to be Crisp... we use heatmaps to analyze our data and we are almost always describing relationships and levels of molecules in the body as a continuum from Blue (cold) to Red (hot) .. see attached heat map for an example. We also report continuums from Green (good) to Red (bad) in our clinical reports.
The final design should communicate complexity made simple and actionable.

Target Market(s)

Doctors that want to get to the root of the problem...Integrative Medicine, Investigational Medicine, Personalized Medicine, Functional Medicine - Secondary market is Investors

Industry/Entity Type

Laboratory

Logo Text

MD Omics

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Easy Usability in multiple environments.. Web, Brochures, Business cards, etc. Must be distinguishable from a distance, and even more interesting when one gets up close. We make CONNECTIONS to improve clinical DIRECTION

Nice to have

• I attached 2 files - both are from files we analyze to come up with recommendations. The pathways file is cool as heck - Docs drop their jaw when they see what we can do.

Should not have

• a stethoscope. Gawd I hate that meme.

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Files

Download all files - 1.8 MB