Logo design for herbal remedies for modern life
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This customer received 161 logo designs from 70 designers. They chose this logo design from macadesign as the winning design.
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Logo Design Brief
I need help creating a logo for my herbal medicine line called "the humble leaf".
Background:
Plant medicine is equal parts science and magic.
I make herbal remedies in the form of teas, tinctures and salves that offer herbal help for modern life, that ease or prevent the effects of our stressful lifestyles. I tend to give my products whimsical names. For example I make a "first aid kit for modern life" which contains 3 tinctures: Immunity Ninja (for when you're falling ill); Head Husher (for anxiety and restless nights) and Butterfly Elixir (for indigestion)
Look and feel:
I want something modern and playful. I would like to combine the apothecary look (sacred geometry, alchemy, clean lines) with some handcrafted elements.
Target Market(s)
I don't want to target hippies or alienate men. I want to bring this wisdom to the working professionals who need it most and may currently rely on toxic pills to placate their symptoms. I want to create a product line that they are proud to talk about or to have on their desk or in their bag.
Logo Text
the humble leaf
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- > logo (stand alone symbol)
- > lock up with name "the humble leaf" - i would like the text to be in lower case please
Nice to have
- Color wise, I like neutral tones (like greys) potentially mixed with bright pops of color (pink, turquoise, royal blue) to give it a less expected look.
- It will eventually end up on labels. Here's a pinterest board of stuff I like: https://www.pinterest.com/wakeyourself/packaging-ideas/
Should not have
- I really don't want just browns and greens and a sad, corporate looking green leaf