PureAlps visual identity - logo
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This customer received 44 graphic designs from 14 designers. They chose this graphic design from humibest as the winning design.
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Graphic Design Brief
I'm looking for a logo & identity for a new ski chalet business. It's a 5 bedroom new build, stylish ski chalet. Our interior decor is artisan, hand-crafted, just like our food. It's a real authentic, honest to goodness mountain retreat. In the summer we run retreat and special interest weeks - art, yoga, photography, restoring furniture. And there's lots of outdoor activities - hiking and mountain biking as well as skiing.
We think the name PureAlps works well, but we're open to other ideas too. We don't want to focus exclusively on "ski" because of the summer trade too.
We need a visual identity that will work in a simple (or simplified) form as a social media avatar.
We wondered about getting the "maker" or "making" in a strap line - given that we actually "make" a lot of our chalet's food & features ourselves. And the obvious "holiday making"
Updates
Project Deadline Extended
Reason: Not many designs have come in yet - I think I set too tight a time frame initially - so I'm extending it a bit.
Added Tuesday, May 19, 2015
Target Market(s)
Middle class professionals
30-55 years old
Adventurous
Eco-conscious
Sporty, outdoorsy, active
Skiers, cyclists, walkers
Industry/Entity Type
Business
Font styles to use
Other font styles liked:
- Verlag
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The name.
- Simple imagery that works for social media
Nice to have
- Referencing the mountains, and the "making".
Should not have
- Images of skis, snowboards - it's an all year round destination