• US$200

• 66 designs

• 18 designers

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Logo Design Brief

We are launching an educational program designed to teach consumers how to make smart health insurance choices. We want the program and all of its documents, including our website, to have an identifier that features Smart Choice.

You can go to our website, open Consumer Resources, and you'll see our new materials that are in beta testing. Go to:
http://www.extension.umd.edu/insure

We want the first use of the Smart Choice identifier to have a subtitle of Health Insurance. We want to be able to use the same Smart Choice identifier with other health or financial programs.

We want to use Smart Choice on a wide variety of materials including stickers and buttons, banners, handouts, web sites etc.

We are a group of university educators who work directly with consumers across the nation through our system of Cooperative Extension. Therefore no one Univesity logo will suffice.

We have a high level of trust among those who participate in our programming. Trust is important to consumers when selecting health insurance.

Most non-medicare age purchases are made by women between 35-65. The boomer population is a large market for health insurance purchasing.

Target Market(s)

Women make most of the health insurance purchase decisions. This should appeal to them but not be off putting to men.

Industry/Entity Type

University

Logo Text

Smart Choice

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be easy to read for people across the life span; to be read on multi-media.

Nice to have

• Would like for this to look good on a variety of colored backgrounds.

Should not have

• Should not look like any commercial visuals about choice.