• US$160

• 35 designs

• 11 designers

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Logo Design Brief

We need a LOGO and new website Design for a project called UC NeXt

The LOGO will be: We need a new Logo for a new innovative technology movement at the UC the logo should embody some of these concepts:

New Tech, Ideation, Innovation, Events, People, Projects, Collaboration, badges, connections, gamification
The broad mission of the UC is Teaching, Research and Service

THEME CONCEPTS:
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OVERALL: IDEA -->> ( lightblub...) -> PLAN ( blue print or Rocket Design) --> paper airplane ( teamwork - collaboration... - assembly) -->> LAUNCHED ROCKET ( A New service )

IDEAS: For the "lightbulb" stage... when someone is putting an idea together, it might be cool to show a campfire w/ people sitting around it, discussing... perhaps w/ stars/moon above (dreaming of what could be)


THE WEBSITE Components of the site will include:

1. Search.
2. An Idea Leader Board
3. Events, Team Meetups, Conferences, etc
4. A Project Leader Board with New Project Quests
5. Digital Badges
6. Workflow: Ideas -> Projects -> Collaborative Services -> Teamwork!
7. Gamification of Work

All areas should feature and highlight what is NEW and TRENDING up in popularity

Actions on the site will include:

1) Creating Ideas and Projects
2) Inviting people to Join the effort and Collaborate with funding or resources
3) People Profiles
4) Ideas move through a workflow to Services
5) RSVP for Events
6) Gamification techniques to make the work more fun

Want to focus on these website components:

Header or Mast Head
Content Middle Region
Footer

MUST BE MOBILE FRIENDLY and RESPONSIVE DESIGN

Target Market(s)

The 7000 Information Technology workers across the University of California

Industry/Entity Type

University

Logo Text

UC NeXt

Number of Pages Required

5+ page

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. Search.
• 2. An Idea Leader Board
• 3. Events, Team Meetups, Conferences, etc
• 4. A Project Leader Board with New Project Quests
• 5. Digital Badges
• 6. Workflow: Ideas -> Projects -> Collaborative Services -> Teamwork!
• 7. Gamification of Work
• THE WEBSITE Components of the site will include:
• 1. Search.
• 2. An Idea Leader Board
• 3. Events, Team Meetups, Conferences, etc
• 4. A Project Leader Board with New Project Quests
• 5. Digital Badges
• 6. Workflow: Ideas -> Projects -> Collaborative Services -> Teamwork!
• 7. Gamification of Work
• All areas should feature and highlight what is NEW and TRENDING up in popularity
• Actions on the site will include:
• 1) Creating Ideas and Projects
• 2) Inviting people to Join the effort and Collaborate with funding or resources
• 3) People Profiles
• 4) Ideas move through a workflow to Services
• 5) RSVP for Events
• 6) Gamification techniques to make the work more fun
• Want to focus on these website components:
• Header or Mast Head
• Content Middle Region
• Footer

Nice to have

• Digital Badges for successful Ideas, collaborations, team work, projects and leadership activities

Should not have

• DO NOT use the University of California LOGO that looks like a flushing toilet - that logo was dropped and is banned from use....

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