• A$160

• 22 designs

• 12 designers

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Logo Design Brief

This brief includes some draft brochures that were developed to visualise the product concept in its development phase and following the development of a new logo, the theme set by the logo will be further developed into a full campaign initially to attract investors and then through to a full global marketing campaign and further briefs will be launched based on the successful logo design and theme. The project and its interim branding was under the banner of “Wheelie Bin Workbench” with a “WBWB” logo however, the name “BinBench” will be adopted as the street name for the product.
This brief is the commencement of the of the rebranding process under the name "BinBench" along with the domain name www.binbench.com which has already been secured. The worktop and the workbench is a “Bright Yellow” colour and the supporting legs and accessories will be “dark green”, so incorporating these colours in the logo would be favoured. The logo needs to represent the concept of the product as part of the logo. As can be seen by the logo for the interim phase of the development, there was an attempt to stylize the bin and the bench into the logo. This is a desirable feature of the new logo if it can be achieved with the name “BinBench”.

Target Market(s)

All consumers both domestic and industrial/commercial

Industry/Entity Type

Industrial

Logo Text

It would be useful to see the domain name - "binbench.com" also incorporated into the logo

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

Download all files - 8.0 MB