Logo Design Project

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This customer received 62 logo designs from 11 designers. They chose this logo design from Surya as the winning design.
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Logo Design Brief
Creation of a Logo for a newly established International Manufacturing Company. We have a manufacturing facility in China and are in the process of building a new facility in Brazil and are expanding into Africa, the Middle East and Western Markets by marketing our products through a Licensee program.
We use production line manufacture processes (Similar to the Automotive industry) to produce Houses, Apartments, Hotels and Accomodation for the Resource Sector.
The above business lines and markets are approached differently and often require translation of our business name.
We will need to be able to differentiate between the various regions that we operate and the market we operate in- the Logo will therefore will need to be able to be adapted.
Key Words to describe our business;
International/Global
Quality Product
Compliant to Codes and Standards
Cost Effective
Experienced
Corporate Colors of other sister entities are;
Red and Black
Orange and Dark Grey (This is preferred but not essential)
Official Company Name is Factory Manufactured Homes Technology Pty Ltd
However, very quickly the Company is being referred to as
" Homes" so this could be the key word in the Logo
Target Market(s)
Governments, Large property developers and builders
Industry/Entity Type
Marketing
Logo Text
Homes, Factory Manufactured
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The word Homes
Nice to have
- Sutble suggestion to any of the following;
Steel Frame
Building
Should not have
- Not look like a house or dwelling as the shape of the Logo or wording