• US$250

• 97 designs

• 35 designers

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Logo Design Brief

I am making my own Sunglass brand for men. The name of the brand is Radical. so i need a brand new logo as well as the packaging :-)

About the product :
- Radical offers vintage / retro sunglasses in 'mid range' quality
- Price point will be around 25-30USD a pair
- I have posted some sunglasses designs here: http://goo.gl/xxbcQ
to get the idea how the products would look like.

About the logo :
- I do prefer a wordmark, lettermark
- some shape is okay but keep it relatively simple yet different
- Logo itself shouldnt be too extreme towards vintage or retro as trend keep changing all the time.
- not colorful
- easily recognizable
- cool metrosexual
- tag line can be added: Retro Eyewear (optional)
- love the theme of super retro sunglasses;
please check them out at http://retrosuperfuture.com/super/
but their logo is too simplistic though

Target Market(s)

Men 22-34 years old, mid-income

Industry/Entity Type

Eyewear

Logo Text

Radical

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.