Refresh My logo so it speaks to my community!
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This customer received 54 logo designs from 16 designers. They chose this logo design from Pram Shaw as the winning design.
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Logo Design Brief
We have an existing logo and research company--Benchmark Research. We are now adding a medical practice to it named Benchmark Urgent & Family Care. We would like to use this opportunity to re-brand both under the Benchmark name. Existing logo for Benchmark Research is included.
Benchmark is currently a research company. You can find it at www.benchmarkresearch.net They are adding a new division so Benchmark will now be the common theme to both divisions as described above.
Target Market(s)
The public and community. This logo will be the company's signage and its visual brand.
Industry/Entity Type
Medical
Logo Text
Benchmark Urgent & Family Care another separate logo in same format that says Benchmark Research
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Benchmark is the parent company and must be included in each name. If the wording for Urgent & Family Care doesn't stand out enough, no one will know what we do as Benchmark does not describe the business. We need two logos with a common brand appearance: Benchmark Research and Benchmark Urgent & Family Care
Nice to have
- Both organizations are medical. We'd like to have a professional but eye catching appearance...something creative that gives consumers confidence that the setting is top quality...other organizations in the urgent care business include Medspring.com, NextCare.com CareNow.com. We do like the green/ blue colors in the MedSpring logo but we are open to anything.
Should not have
- We just don't want boring unless it is REALLY classy and elegant.