• £170

• 24 designs

• 13 designers

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Logo Design Brief

A1WebStats is a piece of software that allows people to see particular information about websites. Primarily information related to which companies/organisations have visited, what they typed to find the website, and how each individual company navigated through the website. If you know Google Analytics, it's like what google analytics doesn't give you (it's the useful stuff that companies should be interested in so that they can capitalise on knowing which companies have visited). The concept of 'A1' is meant to mean 'best of' (webstats analysis) as in an 'A1' grade.

We need a logo that can be used on the website (currently being developed at www.a1webstats.com) and also suitable to use on business cards and printed materials (so, larger version of the file needed in the chosen final logo).

We imagine that just a simple use of the product name A1WebStats would be fine but are open to ideas. It may work separating the 'A1' from 'WebStats' in the logo but for information, throughout the website the name is called A1WebStats all together.

A1WebStats as a product is more about analysing data closely instead looking at basic information such as how many visitors have been to a website, what countries they were from etc. so unlike as currently shown on the website, the focus would be more about close analysis rather than an upward going graph.

Colours we leave open - for the website itself we will probably go with similar to that blue shown on the current website draft so the logo may either stand out from or complement that in some way. The logo will go top left of each website page where the 'Chameleon' is currently displayed.

Thank you for considering this project.

Target Market(s)

People within companies who want to understand how visitors interact with their website and what companies those visitors are from. Tend to be marketing type people, including web developers.

Industry/Entity Type

Software

Logo Text

A1WebStats or A1 WebStats

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Use of the whole A1WebStats or A1 WebStats name in the logo.
  Needs to be against a white background.

Nice to have

• Emphasis on the 'A1' to show that it really is a 'top product'