Steel fabrication company

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This customer received 48 logo designs from 20 designers. They chose this logo design from Doherty Designs as the winning design.
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Logo Design Brief
need a new logo for a manufacturing company based sydney Australia.
Main product manufactured is trailers for towing behind cars. These are purchased for domestic use (carrying rubbish, furniture etc) and commercial (carrying tools,cars,)
Company name is a mix of "austraila" and "trailers" so maybe incorporate something to show this or high light "trailers"
Old logo had the australian map behind the "Austrailers" I have been thinking of something similar maybe only the top half of the map (shape) above the name. Or something that has a trailer theme, or steel....
Industry/Entity Type
It Company
Logo Text
Austrailers
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.