• US$160

• 21 designs

• 5 designers

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Logo Design Brief

We need a fresh logo for our Knee arthroscopy campaign. we want to use an image of a knee. We are removing tissue in the knee via arthroscopy or key hole surgery, using 3 different tools/techniques. maybe using 1,2, 3 in the sequence OR TRILOGY to convey moving through the steps of conducting the procedure. Smith and nephew is famous for being the knee company and is a trusted and proven name. We need to communicate that there are 3 steps involved in "RESECTION" which are interdependent 1. Remove 2. Resect 3. Restore. we want to use an image of a knee as seen in this link and the files and some reference to the 3 steps illustrating the interdependence or that it is a series of steps to achieve the desired result, which is a knee that has been restored.

knee: http://www.aafp.org/afp/2003/0901/p907.html

step 1:http://www.smith-nephew.com/professional/products/sports-medicine1/knee-repair/acufex-knee/

step 2: http://www.smith-nephew.com/uk/products/sports-medicine/dyonics-platinum-series-blades/

step 3: http://www.smith-nephew.com/professional/products/sports-medicine1/resection/coblationsntm/knee-coblationsntm-wands/super-multivac-50/

Can we lose the word Resection and just make the Remove/Resect/Restore the heading but make the R at the start of each be a side view of the knee? Try the following link to see the type of image we mean
http://render.fineartamerica.com/images/images-stretched-canvas-search/15/15/black/break/images-medium/lateral-x-ray-of-the-knee-medical-body-scans.jpg

Target Market(s)

Surgeons & Internal Sales Representatives

Industry/Entity Type

It Company

Logo Text

1. Remove 2. Resect 3. Restore

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

Download all files - 13.5 MB