• A$200

• 187 designs

• 35 designers

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Logo Design Brief

We need a logo design for a new technology product called PerformES.
We develop innovative software for business applications. Our product enables businesses to conduct evaluations, assessments, and robust reporting through checklists and eforms online and offline, backed up to the cloud.

NB: Although the product uses e-forms and cloud technology we do not want forms or clouds represented in the symbols. You can learn more about the product at teamtalk.net.au

In the logo the letters are: performes
Somehow the 'es' at the end of the word needs to be distinct from the 'perform'. The es could be in capital letters, italics, bold or emphasised in some other way. It just needs to be one word with the es looking different in some way. Otherwise it will look like a spelling mistake of the word performs.

Given that we are a software developer the logo needs to be contemporary/cutting edge style. The logo should be clean and simple. i.e. no complex use of shading/colours.

The product name was originally chosen with the idea of perform, performance and excellence.

We would like to see designs that communicate the following:
Movement
Performance
Strength
Quality
Excitement
Technology

The logo will be used in three ways.
The word PerformES alone
The word PerformES with a symbol
The symbol alone

In the future a strap line such as "Excellence in Performance" may be added beneath the logo.

Target Market(s)

Business to business customers
People looking to improve business processes
Wanting to adopt the use of technology for better business practices
The most likely users are industries/sectors that want to improve old, dysfunctional and paper based assessment and evaluations including business work practices and processes that are not meeting today’s faster communications and expensive storage needs. In particular, certain environments such as defence training, medical training, mining companies, emergency services, air traffic control and independent training companies

Industry/Entity Type

Software

Logo Text

PerformES

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• MUST HAVE A symbol - the symbol will be used as an icon for the mobile app etc.
• The symbol can either just be a P or a combination of PES.
• The letters: performes
• Gender neutral design/colour
• Contemporary style

Nice to have

• Should represent:
• Excellence
• Innovation
• Technology
• Performance
• Movement

Should not have

• Any image or symbolic reference to
• forms
• checklists
• eforms
• cloud
• No pink, purple or feminine colours.
• See the images uploaded of sample logo styles that we like.

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Files

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