Online Advertising: What gets us excited?
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This customer received 29 poster designs from 10 designers. They chose this poster design from Bling Connect Ink as the winning design.
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Poster Design Brief
We need a poster that helps make it obvious who we are as a software delivery team.
Background: Our company's culture thrives on "ideas". We use those ideas from every member of our team to innovate and beat out the competition. We hire the kind of people that are bursting with ideas and just need a place to put them into practice.
Design Brief: In this poster design, I imagine a cross between those standard "inspirational posters", like http://goo.gl/r1oScE
a funny cartoon, like a Far Side comic http://goo.gl/rjwLZj
and an MC Escher morphing of shapes. http://goo.gl/s5gkeV
The picture should embody this: A computer programmer wrapped in ideas as an artist painting systems onto a canvas. The canvas sits on an easel that represents our suite of web advertising products. And the artist works amongst others in the Foo Media art studio, which represents our company headquarters.
The tagline might read:
"Foo Media products are the canvas where I paint my ideas!"
I am not disclosing the name of the company, so feel free to use "Foo Media". Feel free to ask any questions you like.
For the winning design, I will likely followup with additional adjustments and variations on this theme.
Updates
Project Deadline Extended
Reason: 5 days was not enough time for all of us. I did not provide feedback quickly enough for you to hone your designs. Please do continue to develop your ideas a bit, based on my feedback.
Added Tuesday, April 28, 2015
Project Deadline Extended
Reason: Allow for more designs. None of the images are exactly hitting that right sense of creativity and software creation, being combined.
Added Thursday, May 7, 2015
Target Market(s)
Our employees, especially our engineering team of programmers, testers, web designers, project managers, and product managers.
Industry/Entity Type
Software
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Immediate appeal. Easy to understand at a glance, yet nuanced deeper meaning.
Nice to have
- Fine details that intrigue people.
Should not have
- Gender bias - must support men and women. Racial bias - must not exclude any races.