• US$240

• 58 designs

• 9 designers

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T-shirt Design Brief

In medicine, a pathology represents a problem that requires fixing, but this company strives to break that mold. We believe that abnormalities make us human, make us original, and often define our journeys. We want to encourage thinking outside the box, redefining purpose daily, and dying to normalcy for the sake of eternity. In greek, the root of pathology is "pathos," which means suffering. We also believe this is a fundamental part of our development, not only in training, but in life. So, thank you for representing our ideals, wear them well. Find freedom int he struggle, seek growth, be humble, and alway... Embrace Abnormality.

We are looking for a company logo, but most importantly something rugged that can be printed on apparel. The market we are hoping to focus on involves fitness, cross-fit, and training. A "Rogue" look and feel that can subtly represent our christian backbone. Pathology with the Slogan of Embrace Abnormality is our original idea, but we are open to interpretation as long as it falls within our ideals! We have uploaded some very raw sketches, but are much more hopeful that someone's creative artistry can make it come to life.

we would like for the middle "O" to represent something along the lines of abnormality within the human system or symbolic of the christian faith, but as I said, we are open to interpretation. We are also open to interpretation on the font choice, but would again like something similar to what we have roughly shown. But companies like "smooth is fast" and "rogue" and "progen-x" have a similar style to what we are hoping for.

As far as positioning- we were thinking of two options:
the larger logo could go on the front chest, and a smaller logo or symbolic variation could go on the back neck
or
a smaller logo variation could go on the left breast, and the larger logo could be on the back.

Creativity is welcomed in positioning.

Target Market(s)

Cross-Fit, Training, Fitness, Tactical

Industry/Entity Type

It Company

Logo Text

Pathology (embrace abnormality)

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A rugged feel, creative in design, with the ability to be screen printed or garment died. Originality mixed with professional/tactical feel.

Nice to have

• A logo that can be adapted to different t-shirt designs, or with multiple variations.

Should not have

• Extremely bright or feminine coloring.

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