• £220

• 197 designs

• 75 designers

---

Logo Design Brief

Business: Clarence of London, a new brand that will be selling luxury men’s leather bags and accessories, needs a logo. We believe that we should only use the best materials and the best artisans from Italy, with a British sense of design, to produce products that are of the highest build quality. Our designs are understated, yet on trend.

Logo: Given the target market,The logo should be modern and clean and not overly complicated. It will need to work on numerous backgrounds - stamped, embroidered and printed (I.e on fabric, leather and metal), as well as suitable I for usage on a website. I would like the logo to be wordmark and/or lettermark (For example: "Clarence of London," "C L" or coL acceptable).

Elements: Any additional elements should be kept minimal (or none at all). If included, Please hold relevance to: the themes outlined in the“Business” section above.

Imagery: Similar to brands logos such as: Louis Vuitton and Chanel

Shape: The logo, as a minimum will need to be legible and fit in a or 4cm (Length) x 3cm (height), but scalability would be good)

Typeface: open to suggestions, but ultimately looking for a modern typeface, not complicated

Colours: We are open to suggestions for colour(s), however preference is to keep the colour(s) minimal / one colour. The logo will need to look good both on a website (white background), but also be usable on various backgrounds, per my earlier comments.


UPDATE: Hi All,

Thanks for your contributions so far, I've received a few good ideas. I have decided to extend the project by a few days. I have reviewed a number of entries, which have combinations of usage of Script and Serif fonts, which I quite like. However, some of the entries using just the letter "C" as an emblem resemble a number of logos already out in the market. When making submissions, please be mindful and make sure the emblem that you are submitting isn't already being used by another company.

Thanks.

Dan

Industry/Entity Type

Business

Logo Text

Clarence of London, CL, CoL, or a combination of.

---

Logo styles of interest

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Files

Download all files - 0.1 MB