Equestrian industry - Problem solving and creative skills required!

Winner
Contest winning design

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This customer received 14 logo and business card designs from 7 designers. They chose this logo and business card design from logodentity as the winning design.

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  • Bundled Project 1

Logo and Business Card Design Brief

I have just joined a saddle fitting franchise that has an existing logo that I would like to tweak (see Performance Saddlefits file for the original logo). The franchise doesn't have any real colour scheme except that the horse logo (attached - logoonly) must stay orange and the words 'Performance Saddlefits' must stay white. Apart from that I have free reign to use what ever colours etc I like. I have chosen some colours that I would like to work with (see chosen colours file). I don't want anything drastically different because I still have to represent myself as part of the franchise, however I would like to make it more modern and make it my own.

My business name is 'Performance Saddlefits Western Australia' but the Western Australia can be shortened to 'WA'. My business is about integrity, expert knowledge and empathy.

Could you please play with the chosen colours and the existing logo to create a logo that is less 80's and more in this decade. I would also like you to create a stationary package including a form header, letterhead and business card etc.

I am also able to provide the logo in vector format if required.

Thank you!

Target Market(s)

Grass Roots horse riders - usually middle aged women

Industry/Entity Type

Industry

Contact Information for Business Card

Alex Horsburgh
Phone: 0402110507
email:alex@performancesaddlefits.net.au
Facebook page and web address to come

Logo Text

Performance Saddlefits Western Australia


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Existing jumping horse image incorporated.
  • Colour of horse logo to stay the same.
  • Prefer to keep the words 'Performance Saddlefits' white.
Nice to have
  • more modern
  • using chosen colours
Should not have
  • changed the existing jumping horse image
  • be too far removed from the original logo

Files
Download all files - 1.3 MB
PNG
Payments
1st place
A$160
Total
A$160

Project Deadline
27 Apr 2015 05:13:19 UTC
Project Upgrades
Bundled project(s)
Stationery Design
more information
A$150

Language

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