WORK IT BABY logo development for new coaching business

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This customer received 47 logo designs from 15 designers. They chose this logo design from BRANDMECHANIC as the winning design.
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Logo Design Brief
A new logo designed for my business, Work It Baby. The business is a coaching/mentoring service for women returning to work after having a baby. Coaching focuses on helping women find the "IT" whether it be flexibility, part-time work, balancing home and work, budgeting, managing their time, juggling child are or finding a new job.
Target Market(s)
Women returning to work after maternity leave - most likely to be professionals returning to senior jobs
Industry/Entity Type
Business
Logo Text
WORK IT BABY
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Colour, optional whether or not there is a picture. Open to the logo being just text with no image p - ie just a word mark, but font would need to be modern and professional
Should not have
- References to babies - the focus is on women finding their "IT" rather than the baby