Web HomePage Wanted - Classy, Clean, Fresh
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This customer received 45 web designs from 14 designers. They chose this web design from webxvision as the winning design.
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Web Design Brief
Job Basics:
Design a home page (including a small business name design & general look and feel for the whole site) for a new website.
* Note: we are always super-conscious of trying to make things good for you as a designer too & as we respect your time, so if you just want to do 'just a couple' of the page sections to start, to see if it is along the lines of something we want, we are happy with that. This way, you can do something relatively quickly, without spending too much time.(more details at bottom).
Background:
This website is to be a personal website that promotes everything that I do - this includes, health and well-being conference speaking, natural health based books and online products, as well as health and well-being articles.
Theme:
The theme is ‘health and well-being’ (we're a little bit more towards natural health and Eastern medicine, but don't want it too ‘eastern’ if you know what I mean).
Look & Feel … to be conveyed:
Professional / Corporate
Natural health and happiness (fresh, modern and vital)
Simplicity/Ease/Peace
* The design should represent a balance between highly sophisticated, professional and classy - corporate savvy - with a hint of 'natural health/Eastern wisdom. While we would like the design to convey some aspect of ‘ natural/Eastern’ wisdom), we predominantly want to convey the idea of ‘modern’ health (i.e. fresh, modern and vital).
Other Sites We Like / Want our site to be as Good / Professional / Fresh as include;
www.andrewmay.com
www.kristyspraggon.com
www.dradamfraser.com (we really like this one - and are happy for you to model ours on this one (without copying obviously, as they are a competitor) - but would like ours to be a fraction more colourful or something to convey more energy and vitality)
* Please be sure to look at these sites. These are basically our competitors, so we only want designers who can design a website that is at least as professional and high quality as these sites.
Platform
The platform or platform mix should be based on delivering a website that is of the same quality or higher as those listed above. We want something that allows the site to look really smart/ professional but that can also integrate
i) a Word press type platform for easy blog postings / adding articles / video etc
ii) a fully functioning / professional shopping cart
* note: as part of the initial homepage job, you will obviously not be required to do these things, but please take into consideration for future.
Platforms in the above-mentioned sites
http://www.andrewmay.com - Apache & Google Webmaster - PHP's Framework
http://www.dradamfraser.com - IIS 7 - Flash & ASP.NET
http://www.theflairguy.com – Apache - Flash & PHP
Design Specifics:
Colours:
We are open to your creative suggestions, but were generally thinking something along the lines of the colours in our corporate logo –
dark blue, aqua blue, grey – see logo (HAA_300kb.jpg) in attachments
- possibly with some green(s) if you think it might suit, to help give it the ‘natural health’ feel. If so use the same/similar greens as appear on our natural health site - http://www.wisdomsofhealth.com
Layout:
can be similar to http://www.dradamfraser.com - though a little narrower – i.e. slightly more coloured area at sides of webpage (1 cm more each side)
* Specifically, for the layout of our site, refer to the attachment called – Home_Page_VISUAL_2pages
Specific page sections:
The homepage (as we want you to design it) is to comprise the following sections;
Header
Nav Links
Flash Testimonials
Intro
Latest News
Recent Media
Wisdoms of the Month
More Info
Connect
Footer
plus a Right Hand side of the page section called ‘Side Bar’
* all these sections can be seen visually in the attachment called – Home_Page_VISUAL_2pages (note: there are 2 pages on this doc)
* a full description of each section is in the attachment – HOME_Page_SECTIONS_INFO
*** (Please refer to these 2 docs as you design the page)
* Notes:
1. SAVING YOUR TIME:
If you just want to start by doing the header, nav bar and a couple of the sections listed, and submitting that, then we can let you know if it is along the lines of something we want, and therefore ask you to finish the complete page. This way, you can do something relatively quickly, without spending too much time. If it is definitely not something we like, we will let you know and you can not waste your time OR you can re-submit something else etc. Hope that helps - we are always conscious of trying to make things good for you as a designer too.
2. Do not feel completely bound to the ideas suggested/asked for. Feel free to convey the basic ideas/keys but feel free to use/follow some of your own ideas/creative desires.
3. Any photos/images you use should be royalty free (or ask us if we want to pay for it) and not widely used or seen in the public domain - i.e. we don’t want people to have seen the photo/image elsewhere (within reason).
Thanks a lot and look forward to receiving your first design!
Cheers
Mark
Updates
hi guys - I forgot to put section 3 - 'testimonials' in the home_page_info description document. I have updated this page now*thanks a lot.
Added Thursday, June 23, 2011
Project Deadline Extended
Reason: only just given most PP away so good to give the couple of new designers a fair chance to submit
Added Monday, June 27, 2011
Project Deadline Extended
Reason: 2 designers had hold-ups so wanted a few more days - won't be extended any further
Added Friday, July 08, 2011
Project Deadline Extended
Reason: away until Tues - will decide then - sorry for inconvenience
Added Saturday, July 16, 2011
Target Market(s)
health conscious (natural health) but also corporates/professionals
Industry/Entity Type
Small Business
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Fresh, clean, professional, 'healthy' look
Should not have
- anything too 'busy' or overly 'Eastern/alternative'