• US$160

• 54 designs

• 15 designers

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Logo Design Brief

Create logo to begin our brand identity for a new business launch by the end of April.

Hospice is care for patients and families facing terminal illness with a life expectancy of 6 months or less. The goal of hospice is care is comfort only. We focus on making each day as meaningful and comfortable as possible for the patient and family facing terminal illness. After death, we provide a minimum of 13 months of grief support to the family.

We want the name of the hospice to be the primary focus of the logo.
Our brand should be emotional, clean, and simple. Muted colors may work best for conveying emotion. We do not want the skyline or anything too "Chicago" in the logo. We serve the surrounding suburbs so we do not want to limit the area based on the images in the logo.

It will be used on our website, printed brochures, name tags, business cards, etc. It should be clear (i.e. visible across a room when on a brochure) and something clean enough to print on a nametag and business card while clearly reading the logo.

Target Market(s)

Families facing terminal illness with a life expectancy of 6 months or less.
Generally the decision maker is female who is caring for a dying spouse or parent, or is the professional who is responsible for telling someone that their loved one is dying and needs hospice care.
The materials will be given to hospitals, physicians, nursing homes and families.

Industry/Entity Type

Business

Logo Text

Chicago Family Hospice Care

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Soft, emotional connection,
• Establish trust, comfort. and care.

Should not have

• No city reference.
• Avoid purple as the main color. Some purple is ok.
• We are flexible on the overall color assortment. We do not have any brand identity yet.