Direct Response Landing Page for Paid Search Campaigns for PeopleFinders.com
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This customer received 31 landing page designs from 6 designers. They chose this landing page design from pb as the winning design.
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PeopleFinders.com is a leading people search / public records company, providing consumers with instant, accurate access to public records. We are a direct response org focused on engaging the user and converting the user to a customer. Our product returns instant search results based on a name or phone search. We are looking for a landing page to test out, against our current "Home Page." We will drive traffic to this page via paid search terms (ie., "people search, find people"). We would like a landing page with a headline, search forms, CTA Search button, with features/beneifts about the service and company. Specific Key Messaging will be provided.
Target Market(s)
Consumers. Skew slightly female, ages 40+
Industry/Entity Type
It Company
Number of Pages Required
1 page
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Use of Logo; upper left corner, consistent w/ PeopleFinders.com.
- Use of two HTML search forms (prefer a toggle between the two). Users must type in a search query in a search form for either:
- 1. First Name, Last Name, City, State
- 2. Phone # (area code w/ phone #)
- Call to Action: "Search" button
Should not have
- Should not include PeopleFinders.com's standard nav at the top.