Need updates and variations of logo and branding elements for a software release
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This customer received 32 packaging designs from 3 designers. They chose this packaging design from Dacope as the winning design.
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Packaging Design Brief
We have a company and product logo, but we need several variations and modifications for our product release:
* Version of our logo with graphical symbol only (without company name text)
* Versions of our product and company logos with trademark (TM) symbol added
* Versions of the logos (graphic only, product and company logos) as all-white, all-black, and all-orange (our color) for use on multi-colored backgrounds.
* Modifications to our splash screen graphic (photoshop) to use our new logo, remove the "beta" badge, and update copyright notices.
* Minor redesign of our welcome screen and automated installer panels.
This is not a job that calls for a lot of creative input, but it does require thoroughness, attention to detail, and fast turnaround. We need to know that you have an excellent track record of delivering projects requiring a complete set of brand identity elements, delivered in a timely, professional and detail-oriented manner.
Target Market(s)
primarily Enterprise/Corporate, some small and medium business customers
Industry/Entity Type
Software
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Thorough attention to detail, completeness in all aspects. (Making sure we get all of the right combinations of:
- * logo variant (product logo, company logo, company symbol)
- * color (full color, white, black, orange)
- * color model (RGB, CMYK)
- * format (PSD, EPS, PNG w/ transparency, JPG)
- * Rendered sizes (to be specified)
- Good communication to make sure we're not missing anything.
- Timely delivery.
Nice to have
- Good design sense and aesthetic input on some elements, including the splash screen, welcome screen and automated installer panels.
- If we enjoy working together, there is a lot of future work on various projects.
Should not have
- Sloppiness, errors, oversights.