Logo for Telehealth Services offering Second Opinions for Cancer Patients

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This customer received 81 logo designs from 17 designers. They chose this logo design from zengen as the winning design.
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Logo Design Brief
MD Cancer Consult is a service that provides Medical Second Opinions to patients using telemedicine. See MDCancerConsult.com. The attached file is just a rudimentary draft of a logo, though we do like it a lot.
- trust inspiring (blue hues)
- primary audience are patients (newly) diagnosed with cancer
- gender neutral
- not limited to cancer per se - we have plans to expand to "md gynecology consults" or a general "md specialty consult".
- "care at a distance"
- comfort through medical expertise
- i'm a consultant to the founders; see my telehealth-inspired logo at ingeniumtelehealth.com. My designer found a nice metaphor for comfort and care.
- this service is about medical expertise; providing the best care recommendations, a path to making it through the "journey" from diagnosis through treatment to healing
- see our 3 photos on website:
-- elderly woman comfortable on couch at her home with laptop "talking to her cancer specialist"
-- woman looking toward horizon, contemplating what the future holds
-- trustworthy physician giving council to woman;
Contact me with any additional questions.
Target Market(s)
patients recently diagnosed with cancer
demographics vary, but female, 65 and older might be the majority
Industry/Entity Type
Medical
Logo Text
MDCancerConsult - Video Access to Cancer Specialists
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The ability to switch out cancer for other disease states.
Should not have
- rod of asclepius
- wireless waves