Refresh
ispytoys
Want to win a job like this?
This customer received 76 logo designs from 22 designers. They chose this logo design from Hoopoe as the winning design.
Join for free Find Design Jobs
-
£150
-
76 designs
-
22 designers
Logo Design Brief
The output of this brief is to design a visual logo identity for the dotcom ispytoys.co.uk. This is a new company selling toys with a focus on quality and fun. We are a limited, company who source our toys from established quality wholesalers. We believe in getting quality toys and providing real value for money, rather than cheap toys that won't survive boisterous children. We believe in playtime and want to give parents, grandparents and family friends access to toys that will be loved and cherished. Our range extends to outdoor toys, train sets, construction toys, pull along toys through to toys designed to progress young childrens development. Our focus is on toys for babies through to ten year olds with no gender bias - its all about playtime. Our ethos in design of our site will be simple and use white space which we are not afraid of as we want our products to have the space they need. In our digital logo we want colour and personality, potentially inspired by colours often used in childrens toys, however the logo will need to be transferable into a mono format for potential future use in print. Our tone needs to be modern, simple but with a cheeky personality that makes our brand feel accessible.
Updates
Thanks to those who have already submitted designs, They’ve made me realise that perhaps I got the brief a bit wrong.
So apologies to everyone who’s already submitted or is in the process of doing so, but:-
1. I obviously got the Bold Elegant slider wrong – I really want an original, fun logo, where the words “ispytoys” stand out.
2. I’d prefer the extension (.co.uk) to be very small.
3. With hindsight I would prefer the words to not be multi coloured; i.e. prob no more than 2 different colours.
4. Wondered about the possibility of using a magnifying glass to emphasise perhaps the word toys ?????
5. And lastly I’m not too sure that I want a single toy, well at least not too prominent, if that makes sense, and I certainly don’t want loads of toys in it.
The actual website itself is going to be very clean, clear and uncluttered, with one header bar, no side bars, 1 main picture and 4 smaller pictures acting as age group links. I’m thinking of using the colour of the logo font for the top menu words, as a means of linking everything together. Thanks Mandy
Added Tuesday, June 07, 2011
Target Market(s)
Family audience looking for something a little bit unique, gifting for children is our main source of business and the main trigger for purchase is childrens birthdays.
Industry/Entity Type
Construction
Logo Text
ispytoys.co.uk
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Brand name, url, simple and recognisable.
We would require an unlimited number of small amends such as colour pallete amends, font - but appreciate fundamental changes to the core design are within the terms of service ( up to 2)
Nice to have
- Inspired by toys - we love the way Pixar use the baby lamp to populate the i in their brand name and while we clearly cannot replicate that it demonstrates how the product can be baked into the logo to quickly communicate what we sell and help make our brand name salient.
Should not have
- A corporate feel