Carpooling app for busy parents with busy children
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This customer received 20 graphic designs from 9 designers. They chose this graphic design from SavageCreative as the winning design.
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Graphic Design Brief
We need a logo that incorporates or makes reference to the name of our company, GoKid. Key words associated with the brand are: simple, smart, eco-friendly. It should appeal to parents age 40-50 and to older kids (7-14). The company will primarily be an app for use on the phone so the logo should be simple and easy to see on a small screen. The company also has an environmental mission, so we could also reference that through the logo. We see the app as saving Time, Money and the Environment. The logo should be very clean because this is an app about efficiency and streamlining communication.
Target Market(s)
Parents (age 35-50) with children between the ages of 7 and 16. Primarily parents with 2 or more children who have multiple afterschool commitments such as sports, music and art classes.
Industry/Entity Type
It Company
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The company name, "GoKid" must be included in the logo but "Kid" could be a smaller font than "Go"
Nice to have
- Something that makes the user smile.
Should not have
- No dark colors, especially black.