• US$200

• 20 designs

• 9 designers

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Graphic Design Brief

We need a logo that incorporates or makes reference to the name of our company, GoKid. Key words associated with the brand are: simple, smart, eco-friendly. It should appeal to parents age 40-50 and to older kids (7-14). The company will primarily be an app for use on the phone so the logo should be simple and easy to see on a small screen. The company also has an environmental mission, so we could also reference that through the logo. We see the app as saving Time, Money and the Environment. The logo should be very clean because this is an app about efficiency and streamlining communication.

Target Market(s)

Parents (age 35-50) with children between the ages of 7 and 16. Primarily parents with 2 or more children who have multiple afterschool commitments such as sports, music and art classes.

Industry/Entity Type

It Company

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The company name, "GoKid" must be included in the logo but "Kid" could be a smaller font than "Go"

Nice to have

• Something that makes the user smile.

Should not have

• No dark colors, especially black.