cinder Fragmented – Naturalism – Realism

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This customer received 139 logo designs from 44 designers. They chose this logo design from diego.chaves as the winning design.
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Logo Design Brief
I would like the existing icon & text design fragmented/enhanced to look awe inspiringly brilliant
style: particle/disintegration & fragmentation
effects: overlaid translucent smoke effects – wind from right to left blowing apart the logo
theme: ash flakes; smoke; cracked lava; burnt charcoal
scale: I'd like the scale of the design amplified; I'd like the effects applied to be close to photo realistic
color: iridescent & solarized reds & blacks
Updates
Project Deadline Extended
Reason: designs are incomplete
Added Sunday, April 12, 2015
Target Market(s)
high fashion / luxury nightlife
Logo Text
*c* *cinder*
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I'd like the background to be used only for presentation purposes, i.e. I'd prefer it if the background is not used to convey any visuals, so that, if needs be it could be transparent and not detract from the design of the logo
Nice to have
- I would like the original shapes maintained as closely as possible – I'd like for all changes to effect only the insides and boundaries of the shapes
- for an example of the best disintegration & smoke effect I've seen yet: http://gyazo.com/903195a278f4ca048352aff1875885c0
Should not have
- 10 submissions of the same design on coffee cups, paper, and iPhone cases