• US$355

• 239 designs

• 89 designers

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Logo Design Brief

Design a logo for a local coffee shop that communicates a premium product, excitement and organic materials. We are close to a train station and we don't have seating, our logo needs to communicate quickness and efficiency, hence the name "Caffeine". People get drinks and get on the train on their way to work in the morning. Ideas could incorporate a coffee bean, and an accented e (e.g. Cafféine, CAFFÉine). Designs should communicate freshness, modernity and excitement. Please see examples attached.

Target Market(s)

Commuters, ages 24-50, upper middle class

Industry/Entity Type

Coffee Shop

Logo Text

Caffeine

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1-3 Colors.
• Should look okay in grayscale
• Should look good as sign on storefront
• Some distinction between CAFFE and INE (INE could be lower case, or in a different color, etc).
• Modern fonts (no helvetica, arial, times, etc)

Nice to have

• Abstract shape of coffee bean, lightning bolt (don't feel compelled to use both)
• Should be simple, easy to understand.
• *** Please see inspiration logo "Caffeine-cafe-by-T-Design-Sofia-Bulgaria-05" - this logo has great elements of design, modernity and includes a coffee bean in the design. ***
• Some colors to consider: Brown (Coffee Brown), Orange, Black,Green (Organic, grassy green).

Should not have

• No more than 3 colors. Not overly complex. No gradients.

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Files

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