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Logo for HR Division of an International Professional Association
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This customer received 414 logo designs from 79 designers. They chose this logo design from Alchemist as the winning design.
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US$900
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414 designs
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79 designers
Logo Design Brief
We need a new logo for our professional organization. Since we are planning a major redesign of our website and we want the new logo to influence the new website look, we ask that designers not look at our current website. We want a fresh perspective.
Our organization is The Human Resources Division (HR) within the Academy of Management and it is dedicated to a better understanding of how work organizations can perform more effectively by better management of their human resources. We also have an international/global focus, as we serve as a gathering place for academics and practitioners around the world to create networks aimed at discovering and disseminated state-of-the-art HR knowledge.
Updates
Thank you to everyone who has submitted a design so far. After seeing the designs that have come in, and receiving feedback from colleagues, we have some refinements/clarifications to add to our instructions.
1.) The abbreviation HR should always use upper case letters.
2.) If creating an abstract element/symbol, it should incorporate the upper case letters HR.
3.) The reason we want the HR incorporated into the abstract/symbolic element is so that if a logo incorporates our full organizational name, we could use the symbol separately if necessary. Our full organizational name is either The Human Resources Division or The Human Resources Division, Academy of Management.
4.) Our focus on an international/global perspective should be considered inclusive and perhaps even abstract and not just focused on select parts of the world. In other words, logos should not focus on one hemisphere over another.
Thank you for your patience with us in this process. It is our first time to use crowd sourcing and we have seen many attractive designs. We hope that this update helps provide better guidance for what we are looking for, but please feel free to ask additional questions if you have them.
Added Thursday, March 21, 2013
Dear Designers,
It has come to my attention that some of you received 0 ratings for your designs. This was not my intention. I had been ill and was trying to catch up on reviewing a back-log of designs so I was moving quickly to eliminate those that would not be considered further. I thought that by leaving the feedback ratings blank, that I was truly leaving them empty. However, I have been told that instead of leaving them empty, it recorded a 0 for each of the dimensions. For that I sincerely apologize.
To let you all know where we are in the process, we are still finishing the initial screening. After the initial screen there will be a vote by the executive committee to select three finalists. Then our members will vote to choose the winning design. We will try to move as efficiently as we can in the process. I do ask your patience as my illness has put us a little behind schedule.
Again, my apologies with regards to the ratings.
Added Tuesday, April 02, 2013
Thank you to all the designers who submitted a design. The vote for the finalist has been taken and four designs were selected as finalists. We plan to have the vote for the final winner next week.
Added Thursday, April 11, 2013
Target Market(s)
Academics (professors, PhD students) in the field of management, executives/professionals in the field of human resource management across the globe.
Industry/Entity Type
Management
Logo Text
HR
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The predominant color of the logo must be red (neutral colors such as black, gray or white, could be used as an accent color). We are somewhat open on the shade of red, but we want it to be something that could be described as a true red. Words like candy apple or fire engine come to mind versus anything that could be described as brick, rust, or in the orange family.
It must be “imprint friendly” because we will need to use it on promotional items in addition to using it on our website. In other words, a logo with an accent color might look nice for the website, but if we have to print in a single color on a promotional item, then the logo needs to be easily convertible to a single color and still be immediately recognizable. It also needs to be legible and recognizable if printed in a small area.
Nice to have
- We would like for the logo to reflect a “global” perspective. Such a focus on an international perspective (e.g., globe) should be inclusive, perhaps even abstract and not just focused on select parts of the world.
Also, we would like any abstract symbol to incorporate the upper and lower case letters "HR". If submitting a design that includes the full name of our organization with an abstract element, it should be done in such a way that the abstract symbol which incorporates the letters HR can be used separately from the full name (The Human Resources Division). So the logo with name could be used on a website but the symbol only might be used for printing on small promotional items.
Should not have
- A look that will quickly be dated or lower case letters for the "HR".