Replace 'n Drive – Logo Design

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This customer received 119 logo designs from 57 designers. They chose this logo design from JCR as the winning design.
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Logo Design Brief
Design corporate identity for the business is called:
Logo – Replace 'n Drive
Tagline – Accident Replacement Vehicles
This business specialises in providing accident replacement vehicles to the eligible "not at fault" driver. The costs are recovered from the at fault drivers insurer.
Simple, professional, warm and friendly logo. Must have strong font and colour/s so logo stands out even when printed small.
Reference:
good2go logo is favorite reference. Love traffic light as the 'o' in 'go'. Replacing the 'i' in 'drive' or the 'e' in 'drive' with traffic light icon is definitely an option we would like to explore.
Another option could be to have half of the supplied car crash icon smashing into the 'R' in "Replace' along with traffic light icon replacing 'i' in 'drive'. However if this will make the logo look too busy i would prefer the simpler, stronger option.
I have also attached two road style symbols as reference. I like these but only investigate this option further if you think you have a killer design that would blow the traffic light concept out of the water.
Target Market(s)
Eligible drivers of all demographics
Industry/Entity Type
Business
Logo Text
Logo: Replace 'n Drive // Tagline: Accident Replacement Vehicles
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.