Refresh
Organic Wellbeing Food Company for the future nutritional oriented market
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This customer received 45 logo and business card designs from 8 designers. They chose this logo and business card design from Anooshaa Kachhia as the winning design.
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US$320
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45 designs
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8 designers
Logo and Business Card Design Brief
Develop a powerful and reliable brand for a line of organic frozen food (vegetables, fruits, nuts…), Super foods, and frozen juices. Brand MUST communicate freshness, reliability, quality, trustworthy, a sense to be back to the origins, the way food should be planted, care for and harvested. Also bonstato is understood in Spanish as wellbeing, that the product of bonstato, will help you feel good. As if you are doing good for yourself, pampering your body from the inside out. Logo could be the umbrella brand, and could have second line logos for extended line of products like juices, and super foods. Logo claim text is as follows (text must be in Spanish) “Tan organico, que nutre tu alma” Translation, So organic that nourishes your soul.
Target Market(s)
Healthy people, energetic, concern about the food they eat. Well lectured in what’s good for them in terms of nutrition, antioxidants, proteins and so on. High end market segment, that is willing to pay an extra cost for organic and ready to drink mixed juices.
Industry/Entity Type
It Company
Contact Information for Business Card
Could have a special cut to enhance the idea of freshness, or organic company
Logo Text
Greens come true
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Green feeling, wellbing, good for me, a pampering sensation that the customer have for buying this products.
Nice to have
- Will be sublime if a color code, sub brand ID for each product ej. A color codes two letter ID for Bb that stands for Blue Berries, or a orange “Cr” For Carrots, green Lt for lettuce.
Should not have
- Shouldn’t be perceived as a small farm, doing a back yard small organic project. Nor have sense of old farming techniques, instead of state of the art technology, but directed to be organic.
