Boat Show Management and Marketing Company JBM & Associates needs an updated logo. BORING

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This customer received 30 logo designs from 9 designers. They chose this logo design from Stobart Creative as the winning design.
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We are an almost 15 year old boat show management and marketing company based in South Carolina, USA.
For years we produced other types of events, but our core business and passion has always been our boat shows- all on the southeast coast. We have made a decision to stay with our core boat show business and let go of other types. It is our hope that our logo will depict this. We need to use it in all types of media. (website, print, etc.)
Over the years we have used several logo versions. I've attached a couple. We are looking for something that will work well with our website as well. www.JBMshows.com.
We are looking for something that is simple, classy and yet can somehow give people who see it the understanding of what we do, or at least it has something to do with the marine industry. We are a fun, small company of all women.
Note: Please see the current logo on our website www.JBMshows.com
Target Market(s)
Southeast United States
Industry/Entity Type
Marketing
Logo Text
would love to see creative ideas on how to say boat show management. JBM stands for my name-FYI- not real exciting.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- It would be nice to see a tagline like
- Producing great boat shows or something creative unless the logo can depict it.
- We like Helvetica font
Should not have
- not too feminine. No sailboats