Logo Design for Uberish Mom 'n Pop Transport Services Company

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This customer received 100 logo designs from 12 designers. They chose this logo design from icobra as the winning design.
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We are rebranding our company and moving it from Hawaii to the East Bay of the San Francisco Bay Area. We transport patients to and from medical appointments. We need a logo that is modern and edgy (Uberish), speaks to transportation services, yet has a touch of the traditional health care style to it. Would like to see monogram examples (again Uberish). Because we are moving our business from Hawaii (Wiki means "quick" in Hawaiian and is also from the Wiki-Wiki Shuttle Service at the Honolulu International Airport), we are open to designs with a Hawaiian touch (hibiscus flowers, tiare flowers, plumeria flowers, polynesian tattoo, etc. designs). We like the Uber colors: black, grey tones, and turquoise, but open to other colors as well.
Target Market(s)
Baby Boomers who are looking for a stylish way for their elderly parents to get picked up for medical appointments or other events.
Industry/Entity Type
Medical
Logo Text
Wiki Transport Services
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Modern with a touch of tradition.
Nice to have
- Hawaiian style - hibiscus, plumeria, or tiare flower(s), hawaiian tribal tattoo
Should not have
- The traditional medical cross/handicap/wheelchair logo commonly seen on those white company vans - too old and stuffy and just ugly. Colors that don't look right on a black or silver vehicles, we are looking to have a fleet of black vans and cars.