This is a corporate identity for a software development company who build automated workflow systems

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This customer received 76 logo designs from 22 designers. They chose this logo design from JoGraphicDesign as the winning design.
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Logo Design Brief
It should be typographic using the word Spike and applications.
The word applications can be shortened to "apps" as an option.
The URL for the website will be www.spikeapps.com but this is for information only and should not be included in the design.
The logo should not be made up from the initials and the initials should not be prominent or highlighted to stand out.
The main part of the logo should be made up of the word Spike with applications or apps as a secondary part.
Additional supporting elements can be included but the word Spike should be prominent if not the sole part of the identity.
Spike should be able to be presented on its own or accompanied by the word applications or apps as an alternative version which may be used on the same platform.
The look should be Corporate with just a little fun.
It could suggest but does not need to relate to Software or related services.
Preferred colours are grey, blue, yellow or orange but a simple two colour logo would be preferred rather than using all these options.
Colours that should not be used are green, purple, pink or red.
Target Market(s)
Business to Business corporate clients who use software for projects and services.
Industry/Entity Type
Software
Logo Text
It should be typographic using the words "Spike" and "applications". The word "applications" can be shortened to "apps" as an option.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It should be typographic using the word Spike and applications.
- The word applications can be shortened to "apps" as an option.
- The URL for the website will be www.spikeapps.com
- The logo should not be made up from the initials and the initials should not be prominent or highlighted to stand out.
- The main part of the logo should be made up of the word Spike with applications or apps as a secondary part.
- Additional supporting elements can be included but the word Spike should be prominent.
- Spike should be able to be presented on its own or accompanied by the word applications or apps as an alternative version which may be used on the same platform.
Nice to have
- The look should be Corporate with just a little fun.
- It could suggest but does not need to relate to Software or related services.
- Preferred colours are grey, blue, yellow or orange but a simple two colour logo would be preferred rather than using all these options.
- Colours that should not be used are green, purple, pink or red.
- For information only, the Technical Meaning or definition of a spike in an Agile Software Development environment is:
- A story or task aimed at answering a question or gathering more information, rather than implementing, developing or building software code. A spike would therefore be created during a development to allow the team to spend some time considering the requirements more and arriving at a more suitable or effective solution or fix for a particular problem.
- So, the core inference in the name is that we consider the requirements of our clients before we deliver their products or complete their projects.
Should not have
- Images of a spike in any format.