Fast catamaran builder needs a logo for its new Racing series !
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This customer received 224 logo designs from 69 designers. They chose this logo design from Atvento Graphics as the winning design.
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Logo Design Brief
We are building seaworthy and fast sailing catamarans since 1984. We are now launching a new version of even more performing boats, Same range (from 45' to 59' long catamarans), but lighter and faster for racers.
Our values had always been seaworthiness, safety, reliability and performance over the years, but we are looking for a logo which enhance the high tech and performance side of our brand.
The logo is likely to keep (or remind) the typo Serpentine (light or medium) used for "Outremer", all letters lower case, and keep the spirit of our logo, and will be used on boats, a line of technical clothes, as well as many supports like flags or sails.
We will be interested as well by a forthcoming decoration project on these boats, through stickers.
Target Market(s)
Experienced sailors, racers, techies
Industry/Entity Type
Building
Logo Text
outremer racing
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The font Serpentine for "outremer", or real close-looking one
Nice to have
- if you feel having a sketch of catamaran, the reversed bows and square top mainsail are strong markers for racers
Should not have
- more than 2 colors