App / online business about cats - Catlendar.com

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This customer received 112 logo designs from 38 designers. They chose this logo design from Martin Design as the winning design.
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Logo Design Brief
I need a logo design for an app / online business based in Bristol, UK that will enable users to upload cat videos, take part in weekly and monthly contests and buy fair trade accesories, toys and food for cats. 15% of the profits will go to a charity that promotes animal welfare.
The values of this project are:
- Creativity.
- Ethical credentials.
- Sustainability.
- Animal welfare.
Target Market(s)
Cat lovers all over the world (regardless gender, age or religion) who own a smartphone / iPhone and believe that a better world is possible.
Industry/Entity Type
Business
Logo Text
Catlendar
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Originality.
- - Appeal to all cat lovers.
Nice to have
- - Purrfection.
Should not have
- - Dogs.