• US$180

• 71 designs

• 28 designers

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Logo Design Brief

I need a logo design for new handmade, stamped jewelry line called Hedy and Louise.

Some background, Hedy comes from the actress Hedy Lamarr http://en.wikipedia.org/wiki/Hedy_Lamarr. She was a super sexy film star that was also so smart that she was an inventor. Louise is my grandmother's (who raised me) middle name. I wanted the name to represent a spectrum of stylish women: Hedy: Sexy/Smart/Unapologetic to Louise: Fashion-forward/ Put-together. Both Hedy and Louise are throw-back names but give the jewelry a more refined vibe.

1. WIP Product (attached photos): initial designs are focused on monograms but will expand to phrases.

2. Competitor Brands:
https://threesistersjewelrydesign.com
http://nashelle.com
http://zoechicco.com/products/14k-mixed-initial-disc-necklace
http://www.markandgraham.com/products/harp-brass-rectangle-ring/?pkey=cpersonalized-bracelets-rings&

2. Hedy and Louise Personas
Hedy: Think Olivia Munn, Jennifer Lawrence, Michelle Wiliams
Louise: Think Jenna Lions, Olivia Palermo

3. Inspiration Brands:
Jcrew
Zara
Warby Parker
Kate Spade

Target Market(s)

fashion focused, women 24 - 45

Industry/Entity Type

Jewelry

Logo Text

H & L or Hedy & Louise

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo will be used on tags, packaging and marketing--must account for change in scale in concept.

Nice to have

• The final design should be elegant, minimalistic chic - no color limitation but typography should be a focus.
• Logo may used/stamped on the jewelry itself.

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Files

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