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Logo for an Engineering and Pump supplies business
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This customer received 48 logo designs from 9 designers. They chose this logo design from alex.ronin as the winning design.
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A$160
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48 designs
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9 designers
Logo Design Brief
We are seeking a clever ‘family’ of logos for a number of related businesses that also operate separately. The first two businesses are Better Engineering and Better Pumps. New businesses names will follow the same structure ‘Better ’.
The logos for each division should clearly work together but also stand alone. Focusing on the ‘better’ aspect of the businesses with design reference to the business type (ie: Pumps / Engineering).
The target audience for all these brands will be commercial building managers and other professionals in airconditioning and fire maintenance. These will generally be male, aged between 35-55.
All decisions made in the design of the logos (colours, shapes, fonts etc) should be informed by the question of confidence – with a confident name like Better Pumps or Better Engineering, the design should reinforce, clarify and substantiate the claim.
We are currently working on a positioning statement / tag line to add to the logo. Please allow for this in your design.
Updates
Project Deadline Extended Reason: Hi there,we have received some good submissions, but we are looking for a few more!We are looking for designs that will give the company a contemporary feel. The "Better" brand will be transferred to various Divisions within the company, so the design of the "Better" part of the logo is our main focus.cheersHarry Added Thursday, April 30, 2015
Target Market(s)
Our main customers are mainly men who work in the Engineerring and Building services industries
Industry/Entity Type
Business
Logo Text
Better Pumps, Better Engineering
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A professional look that is still modern and forward looking
Should not have
- We do not want initials in the logo
- Eg "BP", or "BE"