• US$606

• 74 designs

• 11 designers

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Packaging Design Brief

The Easy Home Chef line of ready-to-make fresh cooking kits is without precedent or competition. Inspired by 15 years of teaching Thai cooking in the Gulf of Thailand, the co-founder of the Samui Institute of Thai Culinary Arts (SITCA) is offering this opportunity to help create a ground breaking brand that will be marketed worldwide. The designer we choose stands to share in our success for years to come. Please use Corel Draw if you can.

We need a new logo, and a redesign of the cardboard sleeve for our market tested prototype. The packaging should convey freshness and simplicity. We don't want a reworking of what we already have, we want a fresh new look!

Each of our kits will consist of a clear plastic tray, containing just the right amount of fresh produce, condiments and seasoning sauces needed to produce a two person serving.

A wok encircling a large oval window is one idea we like for the front.

These kits will be sold in the produce sections of supermarkets and at other retail outlets.

The dimensions of the tray are 300 mm long by 185 mm wide by 50 mm deep. These will not change from kit to kit. Ingredients are sealed in with a clear plastic film.

Please watch this 7 minute demo of the finished prototype:
https://www.youtube.com/watch?v=mQ0nIy3SnK8

To see the trays from all angles be sure to watch the design brief video at this link: http://youtu.be/KMkbE7ezg7Q

Attached files include:

1. The complete design brief in PDF format
2. A photo of the existing design.
3. Our current "Kid Chef" logo.
4. The banana leaf original pic used in the existing design.
5. A top fully exposed view of the assembled Pad Thai tray.
6. A photo of a completed Pad Thai dish.

Target Market(s)

Thai food lovers who want to cook their own fresh and healthy meals, with a minimum amount of time spent buying and preparing often hard-to-find ingredients. Eventually other cuisines will be added to the product line.

Industry/Entity Type

Cooking

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A non cuisine specific logo for Easy Home Chef to replace the existing one. Our brand can be summed up as "Fresh and healthy home cooking made easy."
• A cardboard sleeve for our Pad Thai Kit that slides over (or wraps around) the Pad Thai prototype tray. It does not have to have a rectangular frame like our existing design. In fact it can be any shape, but should withstand shipping and handling without tearing, and must reveal at least 75% of the ingredients from a top view. It should add rigidity to the flexible package it contains, and have enough outer surface area to display:
• FRONT
• • Easy Home Chef logo.
• • An iconic Thai image that is not religion specific.
• • "Pad Thai Kit"
• • "Serves Two"
• • "Add shrimp or chicken, and eggs."
• • "Gluten Free!"
• • "Contains peanuts"
• • Photo of the finished dish (optional)
• BACK AND/OR SIDES
• • Preparation instructions. (See attached design brief.)
• • Space for contents and nutritional information.
• • Space for a bar code.
• • "Be prepped and ready in 5 minutes! Watch the video at www.easyhomechef.com"

Nice to have

• Easy to understand iconography to replace some of the text used in the preparation instructions. (See the PDF file for the steps.)
• It would also be good if once removed, the sleeve could be folded to stand up on a counter top with the preparation instructions displayed in a upright way.

Should not have

• Religious (Buddha) imagery

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Files

Download all files - 55.8 MB