Brand Imagery for NZ's largest Business Trading network

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This customer received 8 graphic designs from 5 designers. They chose this graphic design from Budi Tanrim as the winning design.
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Graphic Design Brief
Develop a series of Brand Imagery to coincide with GSB logo and fit within the GSB brand identity. 4 key images to be used on our website and brand collateral.
GSB is New Zealand's largest Business Trading network; helping organisations nationwide reduce their running costs, providing value to both buyers and contracted suppliers. We offer members the best deals from over 100 Contracted Suppliers, anything from vehicles, electronics and professional services and office requirements.
GSB is an exclusive business to business sales and marketing channel. GSB has over 11,000 business subscribers and 120 suppliers offering more than 2 million discounted products and services.
http://www.gsb.co.nz/
Our website in currently being redesigned so don’t feel restricted by it visually. But feel free to visit to get a better idea of our business)
Target Market(s)
Business to Business audience, CEO's, Procurement officers, SME business owners
Industry/Entity Type
Electronics
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- The illustrations or images need to compliment and direct a personality for GSB. They should feel approachable and warm but professional
Should not have
- Cartoon, or animation