• US$320

• 51 designs

• 20 designers

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Logo Design Brief

Each year our company, Texas State Optical holds an annual meeting where we gather over 300 people along with exhibitors and conference sponsors. During this meeting we set the tone and theme for our ongoing support and business development for our 125 independent optometric members.

This year the theme of our conference is "Grow Intentionally" and we need graphic design of this theme that can be used in multiple formats. These include:

Conference Program
Name badges
Attendee packet envelopes
Large meter board signage
Banners
Use on specialty items, (i.e., luggage tags, t-shirts, Key-chains, etc.)

We need both a vertical and horizontal use of the graphic using contemporary colors.

The meaning of the theme is that growth doesn't happen without intent. Whether it is personal growth, or business growth it starts with the intention to grow. It starts with individual responsibility. Commitment to daily actions that lead you to meaningful growth.

If there are any questions regarding the meaning of the theme, please make sure to clarify as it is central to the design.

I have attached by upload a PDF file of last year's program guide as a reference to one of the important ways the graphic will be used. Last year's theme was "Changes and Choices"

Target Market(s)

Convention attendees, ranging from vendors, optometrists, exhibitors and guests

Industry/Entity Type

It Company

Logo Text

Grow Intentionally

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be contemporary in design and communicate the various dimensions of the theme application. It must reflect the sophistication of simplicity

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Files

Download all files - 1.9 MB