• £790

• 41 designs

• 12 designers

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Packaging Design Brief

We are a DVD & Blu-Ray Distributor called Moovies who are looking for a packaging design for our product called the 'Moovie Munch Box'

The Moovie Munch Box will contain a Film (DVD) and bag of Microwave popcorn and a gift (i.e. toy or colouring set etc).

We need a professional image with an impactful colour scheme and clear wording to make it stand out from the crowd.

Our target market will initially be kids from 5 years to 13 years and parents

Each box will have the same brand, design, popcorn image and have an area to lay either all or part of the DVD/Film artwork (attached some example DVD title images - will always be kids orientated)

Company Logo: Moovies (Attached)
Product Name: Moovie Munch Box
Contents: DVD Film + Popcorn + Gift
Box Size: 136mm wide x 44mm deep x 192mm High (Cutter Image attached)
Legal requirements: The reverse of the box would need space for : Country of origin, shelf life, ingredients and (by December of this year) the long form nutritional information plus at least a reference like “Cooking instructions: See bag inside” to cover the popcorn inside.

Target Market(s)

Children 5 - 13 years & Parents

Industry/Entity Type

Distributor

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Popcorn image (just popcorn generically not the pops packet inside the box)
• The Pops Packet can be featured on the reverse of the box, with the DVD case to show whats inside
• DVD/Film artwork - Not the DVD Case but the image of the film, this can be partly obscured by graphics / popcorn if needed
• "Moovie Much Box" wording/brand text
• Focus on the Film & Popcorn - the free gift can be a sub heading/label elsewhere on the packaging
• A colour scheme that will work with different film artworks - we will be producing different versions of this with a different film artwork (film) in each version

Nice to have

• A designed 'Moovie Munch Box' lettering - not a generic font
• We like the Snackets design on Design Crowd :
• http://www.designcrowd.co.uk/design/1972581
• We like the impactfulness, the gradient background (though on the Moovie Munch Box the background for the front of the box could be made up of the film artwork, We also love custom designed Snakcets lettering

Should not have

• Solid background colours,
• DVD Case or DVD Cover as it is (i.e. a rectangular image)
• Popz Packet of popcorn on the front - just generic popcorn

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Files

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