• £120

• 87 designs

• 23 designers

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Logo Design Brief

I need a logo design for a new handmade skincare business making creams, serums and balms using organic plant oils, plant extracts and vitamins. I am based in Warwickshire, UK and from product formulation to finished product, I do/make everything myself.
The ethos of the product range is 'skincare that cares'
It cares about
1. What you put on your skin (all plant based ingredients so cares about you)
2. Where the ingredients come from (local / fair trade / cooperatives, so cares about the people producing the ingredients. Some of the oils used are produced only 2 miles away by a local farmer).
3. How the ingredients are produced (organic / sustainable so cares about the planet and environment).
This ethos will be carried through to include recyclable packaging and caring customer service and it is around this that I want to build a strong brand.
The products are aimed at people who have an awareness of natural skincare and are looking for pure, kind, ethical products that work. It includes products for babies/children, men and various skin types/ages so the logo needs to appeal to all. Products will be sensibly priced for the average earning person.
I want the final design to communicate the natural and botanical nature of the product so I am thinking natural colours such as greens, browns and maybe oranges. I also want to communicate the artisan handmade aspect and the fact that there is a face (actual person, me) behind the brand. I'm thinking a circular kind of design with maybe a leaf and/or face profile incorporated somehow, but I really am open to any ideas. I also want it to reflect simplicity and honesty and to compliment the natural packaging, so nothing too fussy.
The logo will be used on product labels so it needs to be scalable and look good on various size bottles, jars and boxes and it will also be used on literature, website etc.
I'm really excited to see what I am going to get!
Thanks

Target Market(s)

Those who care about natural skincare, the environment and supporting the livelihood of individuals.

Industry/Entity Type

Business

Logo Text

Bareface Botanics

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Communicate the natural, botanical nature of the products and the handmade (there is a person behind the brand) aspect. Natural colours (greens/browns/oranges)
• Be scalable and look good (recognisable) on product labels.

Nice to have

• Clear, crisp, design. Maybe incorporating something to do with plants (leaf etc) and a face. Logo text in a circular design with motif in centre - I will try and upload sketch. Would like to see different layouts of logo text instead of having it on 1 line.

Should not have

• Very bold colours, fussy design

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