• US$160

• 53 designs

• 15 designers

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Logo Design Brief

I am looking for a design for my company called "Sur-Hit Lures". It is a fishing lure company Based out of Colorado. The product is a rubber worm with hooks that is designed for mainly bass, bluegill and Walleye however it has caught a large amount of different fish species including trout and pike. I have a current logo from when the company originally started and it is bland and lacking the excitement that I hope the new design can show. It needs to have the slogan "Made To Catch Fish, Not The Fisherman". The design needs to pop and show the excitement of getting a big fish on the line. I would prefer an illustration of a Bass and I would like to see the colors green and red on the design, but I am open to anything. Most Fish species will go after brightly colored baits and my lures are mainly bright colors and I would like my logo to reflect on this. I have a photo attached of the original logo as either a baseline or as inspiration. This logo is the backbone of the company because of the fact that the name is not known very well and I want this logo to eventually be seen and recognized widely. Thanks, Mark Gutel.

Target Market(s)

Fishermen and Outdoorsman

Industry/Entity Type

It Company

Logo Text

Sur-Hit Lures

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Designers Choice

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Slogan "Made To Catch Fish, Not The Fisherman"
• illustration
• Big Font

Nice to have

• Realistic illustration of Bass fish
• Professional but not over done
• Multiple Colors

Should not have

• Cartoon illustrations
• Decorative, cursive or script lettering

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Files

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