• £95

• 29 designs

• 12 designers

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Graphic Design Brief

Hello all!
We have just purchased a black modified megavan ready to serve espresso based drinks. We need to create a brand for our new Company. We like the name Joe + Santini but open to suggestions. We want to convey, indulgence, quality coffee, high end but reasonably priced.
We LOVE the brand design for Jo Malone: cream/black colours, simplicity, clean lines, bold.
We love Del Popolo brand design: mobile pizzeria, font, simple design.
Future ideas: would like to diversify using the brand name i.e additional products like gelato, pasta etc

Target Market(s)

Local coffee van serving espresso coffee to parents on school run in Croydon borough. Even though trading from a van we need to convey quality and aspirational. Up & coming area (Westfield Shopping centre being built) but still south of london. We want to be part of forthcoming trend/change.

Industry/Entity Type

It Company

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Simple design. Like Tiffany & Co, Jo Malone. Synonymous with treats, van wouldn't look out of place in Mayfair but parents feel they're getting a slice of West London in South!

Nice to have

• See above

Should not have

• Lots of colour. Playful.

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Files

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