• A$160

• 77 designs

• 19 designers

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Logo Design Brief

We are rebranding following the purchase of a cake decorating supply shop which also runs classes for all levels of decorators. We are located in a prestigious area of Melbourne. Future business plans include an online store, providing a wedding/special occasion cake decorating service & hosting themed birthday parties for children.

We are looking for something elegant yet fun, and would like to avoid pink.
Our name is "Cake Tin Icing". I want people to be creative and come up with something I would not have thought of.

This is a retail store selling all types of cake decorating equipment, and providing a specialty cake tin hire service.
- we run classes in cake decorating from novice to advanced.
- we are soon to launch an online retail arm
- we are planning to expand our services to include children's parties and classes.
- we also plan to commence a decorating service to enable people to purchase decorated cakes for special occasions, (weddings, birthdays, etc.)

Please note: the attached jpeg is black. I do not have a relevant image and was not permitted to submit the brief without an attachment. It is not faulty.

Target Market(s)

Our target market:
- We are physically located in an upmarket suburb of Melbourne so wish to attract locals and fit in with the sophisticated vibe of the area.
- our online presence expands our target market to anyone with an interest in cake decorating, or with the need for a decorated cake.
- The target audience is primarily female.
- children's parties and classes are to be marketed to the parents of 4 - 16 year old children.

Industry/Entity Type

Retail

Logo Text

Cake Tin Icing

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• Pink

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