Shoe retailer needs to update their logo

Want to win a job like this?
This customer received 92 logo designs from 21 designers. They chose this logo design from Mandarina as the winning design.
Join for free Find Design Jobs- Guaranteed
Logo Design Brief
We need to renew our logo since its been the same for quite a while; the logo is used for signs, bags, website and accessories sold in our shoe stores.
We sell over 200 brands of shoes, we exist since 1890.
Our reputation comes from our emphasis on quality (product and service), our creativity (exclusive shoes, artsy catalogues etc.)
La Botte Chantilly historically is a cavalry boot; and we have been using the BOOT in the logo since the creation of the store.
However we are now selling clothes as well as shoes. (casual, everyday wear)
To see our websites and current logo
www.la-botte.com
History of our store (ENGLISH)
http://www.la-botte.com/history.shtml
Target
We sell shoes for the whole family, from babies to women or men’s.
We do not sell sport shoes.
Constraints
Logo needs to fit in a square
Only 2 colors maybe used
The final design should consist of a Logo and the text 'La Botte Chantilly'
The orignal logo of the boot can be modernized or totally changed.
Our old logo is attached just as a reference. The tag line will be changed as well so do not worry about it.
Feel free to contact us, should you need any precisions
Target Market(s)
We sell from toddlers to adults, men and women
Industry/Entity Type
Store
Logo Text
La Botte Chantilly
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- line narrow, art deco, whatever you see fit
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Fit in a square - INCLUDING LOGO TEXT
- 2 colors - It does not have to be the current ones
Nice to have
- - Use of police is up to you, we have been using lane narrow for a while.
- - Use of a boot ( or stylized boot) is recommended but not mandatory (we used to be shoes only but now we sell clothes and accessories )
- - Something out of the ordinary