• £270

• 26 designs

• 5 designers

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Brochure Design Brief

We need a brochure for a residential inventory company providing condition reports at the start and end of tenancy for letting agents and private landlords for our company called Home Inventories. Our main target market is high end properties but we do work across the entire portfolio of properties available.

The main services we offer are:

1) Inventory compilation
2) Tenant check in
3) Tenant check out

This brochure should be designed to market to the Agent market alone, we will convert the final brochure to a version for other markets.

Final print ready specification to be confirmed shortly but will be A4 folded 297mm x 210mm and A3 unfolded 420mm x 297 mm with probably a .25inch bleed

Themes to communicate:

1) Quality and detailed reports
2) Easy to use and time saving reports
3) Top quality existing clients and testimonials (see website)
4) Professional and trust worthy
5) Accommodating and flexible

Main objectives of brochure:

1) Addition point of reference for sales messages across other media
2) Convert leads from conferences and booked meetings
3) Convert leads from booked meetings to instructions
4) Encouraging agents to call office number to book meeting or instruction
5) Outline services offered

Target Market(s)

Letting Agents, mainly high end but should appeal to all

Industry/Entity Type

Residential

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Requirements

Must have

• 1) Use existing colours and typography from example brochures and corporate material
  2) Pictures on exterior and interior pages mainly of quality property interiors
  3) Main selling point should be included on cover and interior ‘Saving you time and reducing disputes’
  4) Clear and prominent call to action for target market to call and book meeting or instructions
  

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Files

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