National Medical Consulting Firm Needs Awesome Logo!

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This customer received 198 logo designs from 37 designers. They chose this logo design from DDD as the winning design.
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Logo Design Brief
Our company is looking to redesign our logo and branding. We provide transition services, equipment valuation and similar consulting services to the medical industry. Our clients are hospitals, clinics, surgery centers, financial banks and other medical facilities.
Our current logo can be seen on our website:
http://www.medicalequipmentconsultants.com
We are looking for a simple, clean and impactful design. Something with a taste of industrial but with a modern classic look. Feel free to give it a sort of retro modern look as well. We like that sense of retro/modern/industrial....something like you'd see in an office that may be a loft with brick, metals, and wood.
Colors we want in the design:
Black, white
Colors we are open to using but do not make it the dominate colors:
Red, Gray, Green, Blue
We have provided several examples of logo designs and the style we like.
We would like to use some sort of arrow or motion icon to communicate a "moving forward" idea to our clientele. Can be an icon or designed into our name, we are open to both ideas.
The design should communicate trust, experience, consistency and a forward thinking company. Like a company that haas stood the test of time and will continue to do so.
The logo text should say: MERC
We would also like to consider an icon that could be distinctly identified as MERC's logo. Something that could go on an app logo, a shirt, etc. Think like Chipotle's pepper, Magpul's icon, American Airlines flying winged eagle, etc.
But, we also want a version that uses our full company name:
MERC - Medical Equipment Resources & Consulting
Target Market(s)
Medical Industry, Hospitals, Clinics, Doctors, CEO, Banks, Accounting, Financial Institutions
Industry/Entity Type
Industrial
Logo Text
MERC
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Modern Classic style, professional and communicates a forward thinking and forward moving company.
Nice to have
- We are open to colors other than black and white but be careful not to be too colorful. A possible icon that is identified as MERC's logo.