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HomeLife Mortgage Needs an Outstanding FHA Ad to Run in Local Newspaper
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This customer received 19 advertisement designs from 7 designers. They chose this advertisement design from Lance Palmer as the winning design.
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US$160
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19 designs
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7 designers
Advertisement Design Brief
Hello,
We will be running an ad in the Los Angeles Times for the Sunday newspaper Real Estate insert section. The size of the ad will be 10X10.
Our ad is for an FHA loan program and we want certain sections to stand out. On the top of the ad, we want the "The FHA ADVANTAGE" to be large and stretch across and underneath it will be two lines in different fonts sizes and style at the designer's discretion. For this part of the ad, we want to see two versions where one will be reversed out and a second ad shown as my mock up. For the reversed out version, the designer will need to be creative in using a housing image that we want to incorporate into the ad.
In the body of the ad, we want the two items that I have boxed to be pronounced and stand out by using different fonts and sizes to make it pop out and create a space between the tag lines and the bullet points.
As you will see in my mock up, we want the rate box to be to scale, which will be the focal point on our ad, and we want the numbers to be thick/heavy in a noticeable font style. We also want to make sure this section is editable by using a font style that can be found in Adobe Pro to change the rate and APR in the future.
In our call to action section ("CALL TOLL FREE...), please use a font size and style that is heavy and will stand out/pop out. Also increase the font size for "Se habla Espanol".
Beneath that, we want our company logo centered and additional logos (see attached) to be placed on the left of the ad.
Lastly, we need to have our disclaimer place at the bottom in a small font size.
See attached my mock up to show how we want it to look with comments made for different areas. I've attached our company, additional logos and the house image we want used.
Should you have any questions with regards to the ad or need clarifications, please email me.
Thank you!
Updates
Hello to all. We had decided to extend the dateline until 3/12/15, so you still have time to present your ad to us. If you have any questions, please feel free to contact me.
Thanks and good luck!!
Added Wednesday, March 11, 2015
Industry/Entity Type
Real Estate
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