• US$160

• 9 designs

• 7 designers

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Logo Design Brief

Coalition of contact lenses wearers concerned about price of product.
• Unilateral Pricing Policy or “UPP” is an anti-competitive, price-fixing policy that contact lens manufacturers are using to help their bottom line at the expense of the nearly 650,000 Illinoisans who rely on contact lenses to correct their vision.
• UPP allows contact lens manufacturers to dictate a minimum price at which their products must be sold. If a retailer chooses to sell the manufacturer’s product for less than the price it has set, the manufacturer will stop selling the product to the retailer.

Why are manufacturers using UPP?

• The only choice consumers have had in purchasing contact lenses is to shop around for the lowest prices, often turning to discount retailers like 1-800 CONTACTS. But now, due to UPP, that is no longer an option.

Industry/Entity Type

Shop

Logo Text

Fair Price to See

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• some type of a "vision" image.. eye shape (for contact lenses)

Nice to have

• Comfortable colors

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Files

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